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Korea has grown into one of the world's largest film markets with an annual 200 million ticket sales. To up the game, three major multiplex brands in Korea have been developing special theaters that feature fully dedicated premium seats and services for moviegoers to indulge in.Lotte cinemas premium theater Charlotte in Jamsil, Seoul provides the full service that takes a movie experience to the next level. The Oval entrance opens up to an exclusive lounge for customers. This special lounge opens up an hour before the movie starts so the customers can enjoy this private and comfortable resting before they go into the movie theater with this free drink and cookies. Only available in ten Lotte cinema theaters in Korea including the four venues in Seoul this luxurious theater has oversized reclining armchairs for a more spacious and comfortable experience. A theater as spacious as this one usually accommodates over 100 seats, but this one only has 30 giving you enough room and privacy. It feels like you're watching a TV in your living room. The concierge service is available at the touch of a button one for every seat.
On top of watching a movie in a cozy theater, CJ’s CGV Cine de chef's package comes with exquisite fine dining prepared by chefs. The movie package comes with a mouth full of experience here the customers can enjoy a luxurious dining prepared by its own chef before they dive into the cozy theater. The gourmet kitchen offers a variety of French and Italian cuisine to cafe and bakery items. As you walk into the movie theater, you'll pass this exclusive lunch just for the customers to pick up your complimentary drink. This special theater is CGV's collaboration with the world-class mattress brand temper. In this theater the movie experience becomes as comfortable as it can get with literally a bed. This mattress allows you to adjust the height so you can get all cozy and comfortable for a two-hour long movie. The movie experience at this cozy cinema comes with a whole amenity package including blankets and hangers as well as cell phone chargers on the back stand.
“customers feel just as if they are at home”
To provide customers with an in-house media room experience this space has brought a whole living room into the movie theater. For those of you who want secluded and private space in this large movie theater this is a place for you. This balcony seat is located a level up from the ground floor seating, giving you privacy as well as a panoramic view. From the family couch and mini cooler to the coffee machine, the place makes customers feel just as if they are at home. As their room is soundproofed customers can freely chat while watching the movie as they also enjoy their high-quality sound system by adjusting the volume controller. Watching movies has become an integral part of Koreans leisure life, but these days movie theaters should be more than just theaters. When movie theaters focus more on adding value to the whole movie experience this will shift traditional theater atmosphere in a new more appealing direction.
Questions:
Part 1: Comprehension
Watch and summarize the video thinking of who, what, when, where & why.
Part 2: True or False Questions
a) True or false – Korea sells around 200 million movie tickets a year. T/F
b) True or False – The Lotte cinema in Jamsil has over 100 seats. T/F
c) True or False – The CGV sells bread and other bakery items. T/F
d) True or False – Watching movies is an important part of Korean leisure life. T/F
Part 3: Guess the meaning of unknown vocabulary
a) "Indulge in" (0:17 min)
b) "Spacious" (1:04 min)
c) "Exquisite "(1:29min)
d) "Secluded" (2:43 min)
Part 4: Dictation
a) Fill in the blanks (0:01 - 0:07 minutes) Korea ______________________________________________________________sales.
b) Fill in the blanks (1:52 - 2:00 minutes) As you walk_________________________________________________________drink.
c) Fill in the blanks (2:57 - 3:05 minutes) From the ___________________________________________________________ at home.
Part 5: Talking Points
Part 6: Role play Scenarios
Scenario 1: Lotte Cinemas Premium Theater Charlotte
You are a concierge at Lotte Cinemas Premium Theater Charlotte. A customer has just arrived at the theater and wants to know more about the exclusive lounge. Describe the lounge and its services, and answer any questions the customer may have.
Scenario 2: CGV Cine de Chef
You are a chef at CGV Cine de Chef. A customer has just ordered the gourmet meal package and wants to know more about the dishes you prepare. Describe the various French and Italian dishes on the menu, and recommend your personal favorite.
Scenario 3: In-house Media Room Experience
You are a customer service representative at a movie theater that offers an in-house media room experience. A customer has just purchased tickets for the balcony seat and wants to know more about the amenities. Describe the features of the balcony seat, including the family couch, the mini cooler, and the sound system. Answer any questions the customer may have about the experience.
Part 7: Writing Activity
Describe in detail your last movie theater experience. where did you go? Who di you go with? What food did you eat? And what move did you see?
Part 8: Critical Thinking - Best Movie theaters
The article highlights several examples of how movie theaters in Korea are offering new and innovative experiences for moviegoers, including exclusive lounges, gourmet meals, and luxurious seating arrangements.
Work in groups and place them in order of best to worst in your opinion.
Then come together as a class and reach a consensus on the list. Give reasons to support your answers.
Answers: Part 1: Comprehension
This video was created by the Korean Times news outlet that is based in Korea. They are reporting on the changing movie theater scene in Korea and introduce 3 different types of luxury and unique movie theaters. The reporter starts by talking about how movie theaters in Korea are fighting against customers watching movies at home by offering more comfort and convenience in the movie theaters in an effort to maintain business. The reporter first talks about the Lotte cinema in Jamsil, and states that it offers a lounge with free coffee and cookies. The Lotte cinema also has reclining chairs to make customers feel more comfortable when watching a movie. The second theater is CJ’s CGV cinema and this comes complete with a fine dining experience where customers can eat a full meal before watching a movie. Lastly, the reporter introduces a third movie theater that has its own living room area located at the back of the theater.
Part 2: True or False
A: True B: False C: True D: True
Part 3: Guess the meaning of unknown vocabulary or phrases
A) "Indulge in" Answer: I think it means to enjoy the pleasure because the speaker is talking about the different premium and luxury movie theaters and how moviegoers in Korea will be fortunate to experience them.
b) "Spacious" Answer: I think spacious means having enough room for comfort. In the video, the reporter talks about the movie theater having reclining seats and limiting the seating area to 30 instead of 100. This means that the seating area will be spacious with plenty of room for comfort.
c) "Exquisite" Answer: I think this means extremely beautiful, or delicate because in the listening the reporter is talking about fine dining and how amazing the food is. She also refers to it being a luxurious dining experience meaning that the food would be carefully plated and taste fantastic.
d) "Secluded" Answer: I think it means private or an area that many people can’t visit because in the video the reporter talks about the living room experience in the movie theater and proposes that is it for customers who want maximum privacy.
Part 4: Dictation
a) Fill in the blanks (0:01 - 0:24 minutes) Korea has grown into one of the world's largest film markets with an annual 200 million ticket sales.
b) Fill in the blanks (0:48 - 1:09 minutes) As you walk into the movie theater, you'll pass this exclusive lunch just for the customers to pick up your complimentary drink.
c) Fill in the blanks (2:23 - 2:41 minutes) From the family couch and mini cooler to the coffee machine, the place makes customers feel just as if they are at home.
Part 7: Writing (example)
My last movie theater experience was quite enjoyable. I went to a movie house theater in the UK with a group of friends. We decided to watch the movie "Scream," which is a horror film. Before the movie started, we got some popcorn, nachos with cheese, and soft drinks from the theater's snack bar. The theater was packed, and the atmosphere was buzzing with excitement. Throughout the movie, there were moments of suspense and surprise, and the audience's reactions added to the thrill. It was a fun and memorable night out with friends, and the movie "Scream" kept us on the edge of our seats.
