Reading Lesson 38

American Interest in Formula 1 Races on Track to Keep Growing.
September 1, 2023

Lesson Overview

American Interest in Formula 1 Races on Track to Keep Growing.

Growing American Interest in Formula 1.

Script:

Formula 1 CEO Stefano Domenicali is enthusiastic about the sport's booming American fan base, and is convinced there is still more potential in the market. The sport's popularity in the U.S. has increased significantly as some of the world's fastest cars hit the circuit for preseason testing, before the first race of the season in Bahrain on March 5th. The new season will feature a record number of three races in the United States, including the Circuit of the Americas in Austin, Texas, where last year, 440,000 fans attended, breaking the all-time attendance record for a race. The American interest in Formula 1 has also been reflected in the sport's growing viewership, with the 2022 season beating the previous year by 28%, attracting an average of over a million viewers per race, with a more diverse audience, including more female and younger viewers.

Formula 1 fans have something new to celebrate as the sport welcomes its first American driver in six years, Logan Sargeant, and a U.S.-based team, Haas F1, simultaneously on the track. These developments have been furthered by the popularity of the Netflix series "Drive to Survive," which has taken fans behind the scenes, offering them an exclusive look at the sport's glory and pain, and has just released its fifth season.

"the seven-member group announced a break from group musical activities"

F1's growing fan base has also caught the attention of national politicians, such as Sen. Catherine Cortez Masto, D-Nev, who sees it as a potential economic boon. ESPN's recent contract with F1 to air a minimum of 16 races through 2025 is expected to maintain the increasing viewership of the sport.

Questions:

Part 1: Comprehension

Read and summarize the article thinking of who, what, when, where & why.

Part 2: True or False Questions

a) True or False - Formula 1 CEO Stefano Domenicali believes that Formula 1 can become even more popular in the US. T/F

b) True or False - The new season will feature 3 races in America. T/F

c) True or False - Logan Sargeant is the first American driver to compete in Formula 1 in six years. T/F

d) True or False - ESPN's recent contract with F1 is not expected to maintain the increasing viewership of the sport. T/F

Part 3a: Guess the meaning of unknown vocabulary/phrases.

a) "Booming"

b) "Viewership"

c) "Glory"

d) "Economic boon"

Part 3b: Vocabulary in Use - Write an example sentence using the words from 3a.

a) Booming:

b) Viewership:

c) Glory:

d) Economic boon:

Part 5: Talking Points

  1. Why do you think Formula 1 has become more popular in the United States in recent years?
  2. What factors do you think have contributed to the sport's growing viewership in America?
  3. Do you think Formula 1 is a sport that is accessible to everyone, regardless of their background or socioeconomic status? Why or why not?
  4. In your opinion, what is the appeal of Formula 1? What draws people to watch the races?
  5. How do you think the presence of American drivers and teams in Formula 1 might impact the sport's popularity in the United States?
  6. Is Formula 1 popular in your country?
  7. Do you like Formula 1 or other types of racing?Why or why not?
  8. Do you think sports like Formula 1 have a responsibility to promote diversity and inclusivity? Why or why not?
  9. Have you ever been to a huge sporting event like formula 1?
  10. What are some popular sports in your country?

Part 6: Role play Scenarios

  1. Formula 1 fan:

You are a Formula 1 fan and you are attending a race at the Circuit of the Americas in Austin, Texas. You strike up a conversation with another fan and discuss your favorite drivers, teams, and races. Talk about the different factors that contribute to the popularity of the sport in the United States.

  1. Reporter for a sports magazine:

You are a reporter for a sports magazine and you have been assigned to interview Logan Sargeant, the first American driver to join Formula 1 in six years. Prepare a list of questions about his background, his thoughts on being the only American driver, and his expectations for the upcoming season.

  1. Marketing executive:

You are a marketing executive for a car company and you are tasked with creating an advertising campaign to appeal to the growing American fan base of Formula 1. Brainstorm ideas for how to make the brand more appealing to younger viewers and female fans, and how to leverage the popularity of the sport to increase sales.

Part 7: Writing Activity Compare and Contrast

What are the most popular sports in your country and why are they popular?

Part 8: Critical Thinking - Politics and Sports

You are a team of senators from Nevada and you are attending a meeting with other politicians to discuss the potential economic benefits of Formula 1's growing fan base in the United States.

Create a presentation that outlines the various ways that the sport could contribute to local economies, including tourism, job creation, and increased revenue for local businesses.

Then present to the rest of the class with a Q&A sessions.

Answers:

Part 1: Comprehension

The main idea of the article is that Formula 1 CEO Stefano Domenicali is optimistic about the sport's growing popularity among American fans and sees potential for further expansion in the US market. The article discusses how the sport has been gaining more viewers and attendees, with a record number of three races set to take place in the United States during the upcoming season. The article also highlights the introduction of an American driver and team, as well as the influence of the Netflix series "Drive to Survive" in attracting more fans. Finally, the article notes that the sport's growing popularity has drawn attention from national politicians and that F1's recent contract with ESPN is expected to maintain its increasing viewership. The article was likely written to inform readers about the current state of Formula 1's popularity in the United States and its potential for further growth.

Part 2: True or False

A: True B: True C: True D: False

Part 3: Guess the meaning of unknown vocabulary or phrases.

a) "Booming" Answer: This means flourishing or growing rapidly; in the context of the article, the American fan base of Formula 1 is described as booming due to the sport's increasing popularity in the US.

b) "Viewership" Answer: This means the number or audience of viewers watching a particular television program; in the context of the article, the growing viewership of Formula 1 reflects the sport's increasing popularity in the US, with more diverse audiences, including more female and younger viewers.

c) "Glory" Answer: This means great honor or distinction, a thing that brings great praise or admiration; in the context of the article, the Netflix series "Drive to Survive" takes fans behind the scenes, offering them an exclusive look at the sport's glory, i.e., the impressive accomplishments and achievements of the sport and its drivers.

d) "Economic boon" Answer: This means a benefit or advantage that contributes to economic growth; in the context of the article, Sen. Catherine Cortez Masto sees the growing interest in Formula 1 as a potential economic boon, indicating that the sport's popularity could benefit the economy in various ways.

Part 3b: Vocabulary in Use - Write an example sentence using the words from 3a. (examples)

a) Booming: The real estate market in the city is booming, with new construction projects everywhere.

b) Viewership: The viewership of the championship game reached record numbers, with millions of people tuning in to watch.

c) Glory: She achieved the glory of winning the gold medal in the Olympic competition.

d) Economic boon: The discovery of oil in the region led to an economic boon, bringing prosperity and job opportunities to the area.

Part 7: Writing (example)

In Japan, people really love sports like baseball, soccer, sumo wrestling, and judo. Baseball is like a favorite hobby for many, and it's been popular for a long time because of its exciting games and competitive leagues. Soccer became famous because Japan's national teams did well, and there's a league called J.League with great matches. Sumo wrestling and judo are special because they have a long history in Japan and are part of our culture. People watch these sports not just for fun but also because they're proud of our traditions. That's why they're so popular here.

American Interest in Formula 1 Races on Track to Keep Growing.

Download Full PDF Lesson
Lesson Reinforcement links (further reading/viewing)
Las Vegas Grand Prix expected to grow Formula 1 popularity in America
INSIGHT: What's driving F1's U.S. boom?

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